Privacy Policy

Quorum · Last updated 2026-06-06

This policy explains how Quorum ("Quorum", "we") handles data in connection with the Quorum connector for AI assistants (the "Service"). The Service gives an AI agent deterministic, privacy-safe ground truth about real-world consumer behavior — always as aggregate, k-anonymous cohorts, never individuals.

What the Service returns

• Aggregate cohorts only. Household counts, distributions, cross-shop affinities, and lifts. We never return an individual person, household record, or personally identifying information (PII).
• K-anonymity. Any cohort smaller than our minimum cell size (currently 50 households) is suppressed, not estimated.
• No raw identifiers to external callers. Household identifiers exposed to non-Quorum callers are HMAC-hashed; raw identifiers never leave our environment.
• Honest coverage. Results disclose a deterministic-sample basis and a coverage multiplier — we never claim to "see everyone." Anything we cannot measure is returned as null, not guessed.

What we process

• Your queries. Brand, category, advertiser, or domain names you ask about, used to compute the requested aggregate insight.
• Device IDs you voluntarily provide (e.g., to profile a list): pseudonymous mobile advertising IDs are matched to aggregate household cohorts and used only to compute the response. We do not return which input mapped to which household, and we do not build a profile of you from them.
• Usage metadata. We meter calls and volume for operations and billing (call counts, units, latency) — not personal data.

Where the data comes from

Insights are derived from advertising-impression and web-analytics logs and an opt-in identity graph that resolves devices to households. Audience activation, when used, occurs only via hashed / data-cleanroom matching — never by exposing identities.

What we do not do

• We do not sell personal information.
• We do not return PII or individual-level records through the Service.
• We do not write to or modify your systems — the Service is read-only with respect to your data.
• The Service is not directed to children.

Security

The Service queries our data warehouse through a least-privilege, read-only role, and data in transit is encrypted (HTTPS/TLS).

Your choices

You control what you send the Service. For questions, data requests, or opt-out inquiries related to the identity graph, contact us below.

Changes

We may update this policy; material changes will be reflected by the "Last updated" date.

Contact

Quorum — privacy@quorum.inc

Draft pending counsel review.